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Top 10 Reasons Why eBay
Auctions Fail
Are you finding that auction after auction fails to
attract any bidders or buyers? It happens to the best of
us sometimes - take a good look at these things to see
if any of them could be making your bidders avoid you.
1. The starting price was too
high: People don't want to have to make a high bid
before anyone else has - you should always start your
auctions low and let the bidders bid them up.
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2. The fixed price is
too high: If you're just selling with Buy it Now, then
of course your items won't sell if they're too
expensive. Try reducing the price a little each time the
item fails to sell.
3. No picture: Most buyers are reluctant to bid on
something without a picture, and that goes even more for
high-value items. Think of it from the buyer's
point-of-view: would you want to bid on an item when
you've no idea what it looks like?
4. You had a reserve: Reserve prices scare away buyers
like you wouldn't believe, not to mention costing a
percentage of your final sale price. Avoid them like the
plague.
5. Bad spelling and grammar: If your titles are spelled
wrongly, then no-one will find your auctions. If your
descriptions are incoherent, then no-one will know what
you're talking about. Always run your text through a
spelling and grammar checker before you put it up on
eBay.
6. Too much for shipping: You might be expecting people
to pay more for shipping than they're prepared to. Give
them a few cheaper options that will take longer, or use
cheaper materials.
7. Negative feedback: If you got negative feedback on
your last transaction, expect things to be slow for a
while. Try selling cheap things for a while to get your
account back in good standing.
8. Nasty terms: Don't write things all over your auction
like "I will only accept returns in PERFECT condition"
or "Serious bidders only, no timewasters!!" This is
entirely unnecessary and just makes you look difficult
to deal with.
9. No PayPal: Many buyers simply avoid any seller who
doesn't accept PayPal as a payment method - they can't
be bothered with the hassle of anything else. Even if
you don't like PayPal, you should accept it if you want
to do business on eBay.
10. The items were bad: You will have to accept that
there are some items no-one wants - perhaps they were
hyped to begin with, but now people had heard that
they're useless and stopped buying. Before you come to
this conclusion, though, check everything else you can,
and check if anyone else is managing to sell it. If
you're sure, try to return the items, and buy in some
new stock.
Article by:
Jason James is a 10 year Internet marketing veteran and
an eBay Seller of 4 years. His website "The Auction
Resource Network" reveals his inside secrets, tips, and
sources that help him pocket over $10,000 per month on
eBay. His proven step-by-step system shows even users
with little or no business experience how they too can
make huge profits selling products at online auctions.
Your Free eBook:
"Top 10 eBay Secrets for Successful Selling".
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