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5 Hot
Tips When Writing your eBay Auction
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Of course you got
into EBay to have fun, right? Of course you did, but
business is still business and if you want to stay in
the EBay business then you are going to have to tighten
up ship a little bit. I'm not talking about taking the
fun out of your EBay business but rather treat it a
little more customer friendly.
I don't care what
an EBay business is selling, in order for it to become
successful then it takes repetitive quality customer
service combined with merchandise that people want to
buy.
Ok, so you've got
the product part down pat, but you are probably thinking
"How can I provide fantastic customer service over the
computer?" |
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Well that is what we
are going to talk about in today's article - conveying
the image of success in your EBay business through your
email, your ads, and your auctions.
Believe it or not your entire EBay business image rests
in the way you communicate through your emails and your
ads. It's the only thing that your prospective customers
have to go on. That information tells your customers
whether the EBay business is legitimate or if it is
trying to hustle them. It tells them whether you have an
EBay business that is trying to sneak away with hidden
fees or if you are honest.
So what if you do not have the most outstanding products
to sell. Why? Because good, clean, honest customer
service conveyed through your auctions is what counts in
the end. Sure you have to have the product they are
looking for but what is going to separate your EBay
business from the rest is the way you connect with the
people whom are viewing your ads.
The first thing that you have to consider with your EBay
business is that most everyone who is shopping and
bidding on EBay views all sellers as individual people
as opposed to a 'business'. Yes I realize that there are
indeed many businesses that sell on EBay but even still,
that is the psychological perception of the shopper.
So what does this have to do with you and your EBay
business? Well taking this information into account
should tell you that you need to play off of the "home
seller" image as much as possible with your EBay
business. People like to support other people whom are
trying to make a living. Even though your EBay business
is actually a business, do not display that image.
Rather, come off as an individual working hard trying to
make a living on his or her own with a small EBay
business.
I have a question for you; what is the very first thing
that the buyer sees after clicking on the title of your
auction?
They scroll down through the description! That my
friend, is where your EBay business either fails or
succeeds. And below I'm going to share with you a few
nifty trade secrets that will explode your EBay business
sales into new horizons when you implement them into
writing your EBay business auction.
1. For starters make sure that your description is not
full of pointless dribble. Nobody likes to finally find
a title of a product they want, click on the EBay
business link, and then get slammed in the face with
page after page after page of verbiage that puts them to
sleep. Keep it short but concise! Your EBay business is
counting on it.
2. Write a true description. Do not fluff it with
unnecessary wordage and sentences. List down everything
you know about your item, all of the facts, every
valuable point. Try to imagine any questions that your
customer might have and answer them in the description.
People want to know everything they can before
contacting your EBay business. So take care of them!
3. Be nice. Yes, be nice, be friendly, be easygoing in
your auction description. Shoppers want to feel relaxed
and trusting of your auction style. Write your
information as if you were exchanging a conversation
with your prospects. Let your EBay business show that
you can communicate with literally anyone.
4. Take advantage of the "My EBay page". Every EBay
business has the chance to put friendly personality to
their profile to show their customers that they are
people too who care about them. Shine through by keeping
this page updated. Your EBay business will thank you for
it in the long run.
5. Who likes too many rules? You know what I mean! Do
you like it when you see an EBay business list down a
ton of rules and regulations in their auction? I
certainly don't and in fact it turns me off to any EBay
business that seems so uptight. Of course you have to
have rules but keep it light. Don't come off so firm.
6. Last but not least keep your typeface size to an
average size. There are many different people viewing
your EBay business and some people may still be looking
from an 800x600 display so be careful not to design your
auctions higher like 1024x768 or else you just might be
causing someone to click off of your EBay business
auction due to the need to scroll and scroll to find the
details.
Article by:
Jason James is a 10 year Internet marketing veteran and
an eBay Seller of 4 years. His website "The Auction
Resource Network" reveals his inside secrets, tips, and
sources that help him pocket over $10,000 per month on
eBay. His proven step-by-step system shows even users
with little or no business experience how they too can
make huge profits selling products at online auctions.
Claim Your Free eBook:
"Top 10 eBay Secrets for Successful Selling".
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